Marketplace case study
Home & Living Category Growth
Daraz.lk (Alibaba Group)
- Industry
- Home & Living
- Market
- Sri Lanka
- Platform
- Daraz Marketplace
- My Role
- Senior Acquisition Manager
- Year
- 2017 to 2019
The Challenge
Grow the Home & Living category from a limited base of vendors and listings into a category with strong brand representation and consistent demand.
Strategy
Focused on sourcing and onboarding fast-moving products, targeting international and well-known brands, and building trusted vendor relationships to secure better pricing and service levels.
What I Did
- Sourced and onboarded products in line with Daraz marketplace standards across Appliances, Digital Products, and Home & Living.
- Conducted pricing research and analyzed seller/vendor performance to identify fast-moving, high-demand products.
- Targeted and onboarded international and well-known brands onto the marketplace.
- Resolved seller and vendor issues in accordance with SLA requirements.
Technology & Platforms
- Daraz Seller Platform
- Vendor Management Tools
Results
- Grew the Home & Living category to LKR 35 million in GMV, its first major revenue milestone.
Screenshots
Screenshots for this project are on their way. Placeholders hold their spot for now.
Key Takeaway
Category growth on a marketplace is a vendor relationship problem as much as a merchandising one. The brands and pricing you secure set the ceiling.
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