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Amazon & Shopify Plus Certified E-Commerce Professional

SaranganChandrasekaran

E-Commerce Consultant

I help brands sell more, everywhere their customers shop.

For over 9 years, I’ve lived and breathed e-commerce. Today, I manage 20+ Amazon seller accounts for clients across global markets, generating 7-figure annual revenues, and build Shopify stores from the ground up, scaling them to 5-figure revenues for clients worldwide.

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  • Sri Lanka · home base
  • United Kingdom
  • United States
  • Spain
  • India
  • Sweden
  • Australia
  • New Zealand
  • Italy

E-Commerce StrategyAmazonShopifyMarketplacesMarketingAnalyticsGrowth

Verified achievements

Years of E-Commerce Experience
9+
Amazon Seller Accounts Managed
20+
International Clients
10+
Revenue Generated (Amazon + Shopify)
7-Figure
Amazon Marketplace Revenue Delivered
$7 Million+
Shopify Store Revenue Generated
$6 Million+

About

From writing product listings to running e-commerce for brands worldwide.

I built this career one category, one marketplace and one client at a time.

I started at Wow.lk (Dialog Axiata), writing product content and working with merchants. That is where I learned what actually makes a listing sell.

Daraz.lk (Alibaba Group) came next. As a senior acquisition manager I sourced products, onboarded brands, built vendor relationships and grew the Home & Living category to its first major GMV milestone.

At Abans Group PLC I moved to the commercial side: category strategy, pricing, promotions, inventory planning, and full ownership of a budget and its revenue.

Since 2020 I have run my own consulting practice. I manage 20+ Amazon seller accounts and multiple Shopify stores for clients across the UK, US, Spain, India and Sri Lanka.

My method has never changed. Understand the product and the marketplace, own the numbers behind them, then bring the same discipline to marketing, technology and growth.

Career Timeline

Nine years. Four roles. One obsession: e-commerce.

From my first job at Wow.lk to my own international consulting practice.

2016

Wow.lk · Dialog Axiata

Merchant Service Executive (E-Commerce)

Oct 2016 to Nov 2017 · Sri Lanka

Started in e-commerce through merchant, product and content work, and marketplace-related operations.

  • Merchandising
  • Content
  • Market Research

2017

Daraz.lk · Alibaba Group

Senior Acquisition Manager (E-Commerce)

Oct 2017 to Jan 2019 · Sri Lanka

Progressed into a senior acquisition/e-commerce role, working with product sourcing, brand onboarding, vendor management, category growth, marketplace operations and team development.

LKR 35 million GMV, the Home & Living category's first major milestone

  • Marketplace Operations
  • Vendor Management
  • Brand Onboarding
  • SLA Compliance

2019

Abans Group PLC

E-Commerce Manager (E-Commerce & Digital Marketing)

Jan 2019 to Sep 2020 · Sri Lanka

Moved into E-Commerce Management, category strategy, vendor relationships, pricing, promotions, inventory planning, budgets and revenue responsibility.

LKR 20 million in category sales across bigdeals.lk and buyabans.com

  • Category Management
  • Vendor Management
  • Budget & Revenue
  • Demand Forecasting

2020

Freelance E-Commerce Consultant

Independent E-Commerce Consultant

Sep 2020 to Present · Remote, serving the UK, US, Spain, India and Sri Lanka

Expanded into international e-commerce consulting across Amazon, Shopify and other marketplaces, working with clients across multiple countries.

20+ Amazon accounts, seven-figure revenue, 10+ international clients

  • Amazon
  • Shopify
  • Walmart
  • eBay
  • Etsy
  • Google Ads
  • Meta Ads
  • Amazon PPC
  • SEO

What I Do

Six skills that work together as one growth engine.

Most people own one slice of the funnel. I work across all of it: strategy, marketplaces, storefronts, marketing, development and analytics.

E-Commerce Strategy

  • Market strategy
  • Business development
  • B2B & D2C
  • International expansion
  • Growth planning

Amazon

  • Amazon account management
  • Amazon PPC
  • Listing optimization
  • Catalog management
  • Marketplace growth

Shopify

  • Shopify
  • Shopify Plus
  • Shopify Cross-Border Selling
  • E-commerce development input
  • Conversion optimization

Marketplaces

  • Amazon
  • Walmart
  • eBay
  • Etsy
  • Daraz
  • Multi-account operations

Performance Marketing

  • Google Ads
  • Meta Ads
  • Amazon PPC
  • SEO
  • Digital advertising

E-Commerce Development

  • Website development
  • UI/UX input
  • Store optimization
  • Third-party integrations

The Full Stack

I don't just run a store. I understand the whole machine behind it.

Every project follows the same path. Strategy comes first, growth comes last.

  1. Strategy

    E-commerce strategy, business development, international & B2B/D2C expansion

  2. Marketplace

    Amazon, Walmart, eBay, Etsy and Daraz: account setup, compliance and growth

  3. Store

    Shopify & Shopify Plus, store support, cross-border selling configuration

  4. Product

    Catalog management, product listing optimization, pricing strategy

  5. Marketing

    Amazon PPC, Google Ads, Meta Ads, SEO, digital advertising

  6. Conversion

    UI/UX input, website performance, conversion-focused execution

  7. Analytics

    Google Analytics, performance reporting

  8. Growth

    Revenue growth, category growth, marketplace expansion

Strategy → Marketplace → Store → Product → Marketing → Conversion → Analytics → Growth

Marketplaces

Hands-on where your customers actually shop.

Pick a marketplace and watch the parcel turn to show what I have done there.

From

Sarangan Chandrasekaran

Ship to

Amazon

Amazon

20+ seller accounts managed across the US, UK, and Europe.

7-Figure revenue generated across 20+ Amazon seller accounts.

  • Account Management
  • Amazon PPC
  • Listing Optimization
  • Catalog Management
  • International Marketplaces

Technology Ecosystem

The platforms and tools I use every day to grow stores.

AmazoneBayDaraz.lkGoogle AdsSEOShopifyWooCommerceThird-Party Tool IntegrationsWebsite Development

WalmartEtsyAmazon PPCMeta AdsDigital AdvertisingShopify PlusGoogle AnalyticsUI/UX Development

Selected Work

Real work from real marketplaces.

More client stories land here as projects wrap up and confidentiality allows.

Impact

Numbers, not buzzwords.

Every figure here comes straight from my own track record.

7-Figure

Revenue Generated

Across 20+ Amazon seller accounts and multiple Shopify websites, for world-class brands in the US, UK, and Europe.

20+

Amazon Accounts Managed

End-to-end account management, PPC, listing optimization, and marketplace growth across international markets.

$6M+

Shopify Store Revenue Generated

Over $6 million in revenue generated through Shopify store builds, ongoing optimization and growth execution.

10+

International Clients

Supporting e-commerce and marketplace operations for clients across the UK, US, Spain, India, and Sri Lanka since 2020.

International

Clients on four continents, run from one desk in Colombo.

E-commerce without borders. I work remotely with brands in each of these markets from Sri Lanka.

Sri Lanka

Home base · Colombo, Sri Lanka

  • United Kingdom8,712 km from Colombo
  • United States14,389 km from Colombo
  • Spain8,964 km from Colombo
  • India2,427 km from Colombo
  • Sweden7,776 km from Colombo
  • Australia8,614 km from Colombo
  • New Zealand10,926 km from Colombo
  • Italy7,626 km from Colombo

I work from Colombo, Sri Lanka and support every client remotely; I don't have an office in each market. Distances run from Colombo to each country's capital.

Certifications

Certified by the platforms I work on every day.

Certifications

  • Amazon (US)

    Certified Web Professional

  • Amazon (US)

    Amazon Retail for Advertisers Certification

  • Amazon (US)

    Digital Amazon Advertising Certification

  • Shopify Academy

    Shopify Business Certification

  • Shopify Academy

    Foundation for Shopify Plus Certification

  • Shopify Academy

    Shopify Cross-Border Selling Certification

  • Google Digital Academy

    Google Ads Display Certification

  • HubSpot Academy

    Digital Advertising

  • eMarketing Institute of Denmark

    E-Commerce Certification

Education

  • MSc in Digital Entrepreneurship and Modern Business

    University of London

    In Progress

  • Diploma in Information Technology and E-Commerce

    Pearson

    Completed

  • Fundamentals of Digital Marketing

    Google Digital Garage

    Completed

  • Digital Advertising

    HubSpot Academy

    Completed

Why Sarangan?

A commercial brain with the technical skills to back it up.

  • I think in revenue, margins, pricing and marketplace economics. I owned a category budget and its revenue at Abans Group PLC, and grew a Daraz category to LKR 35M in GMV.

Multidisciplinary

I don't stop at one part of the funnel.

Strategy+Technology+Marketplace+Marketing+Analytics+Conversion

= E-Commerce Growth

Insights

Field notes on Amazon, Shopify and marketplace growth.

Practical write ups from real client work are on the way.

First articles coming soon. Planned topics include:

  • Amazon PPC

  • Shopify Optimization

  • Marketplace Expansion

  • E-Commerce Strategy

Ready to sell more? Let's talk.

sarangan738@gmail.com

Sarangan Chandrasekaran

E-Commerce Manager · Marketplace Specialist · Amazon & Shopify Plus Certified

Email
sarangan738@gmail.com
Phone
+94 70 568 6382
Based in
Colombo, Sri Lanka
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